Facebook is still one of the most powerful platforms for engagement, brand visibility, and traffic – but only if your posts are written the right way. Many people post daily yet still get few likes, no shares, and poor reach. The reason? They don’t have Facebook’s engagement psychology or its algorithm-friendly approach.
In this guide, you’ll learn how to make a FB post that gets more likes and shares with tried and tested strategies, real-life examples & step-by-step tips that work for personal profiles, business pages & Facebook groups.
Why Facebook Likes and Shares Are Important
Likes and shares are not mere vanity measures. They directly affect:
- Post reach (Facebook shows more users engaged posts)
- Brand trust & social proof
- Traffic to your website or page
- Sales & leads (for businesses)
The more people interact with your post, the more organic reach it receives from Facebook.
Understanding the Facebook Algorithm First
To receive more likes and shares, your post needs to indicate high engagement value to Facebook.
Facebook prefers the postings that:
- Start conversations
- Get comments, reactions, and shares in a short amount of time
- Keep users longer on the platform
- Sound authentic and human (not spammy)
❌Over-promotional posts,
❌clickbait with no value,
❌ Copy-paste content hurts.
✅ Helpful, emotional, and relatable content wins.
Also read: https://boostifylink.com/facebook-ads-agency-tips/
Write a Strong Hook (First 2 Lines are Most Important)
The first 1-2 lines determine if people will stop scrolling or ignore your post.
Examples of strong hooks:
- Most people are posting on Facebook the wrong way.
- This one little change doubled my Facebook engagement.
- Before You Post on Facebook, Read This.
Tip: Ask a question, make a bold statement, or identify a problem.
Use Simple, Human Language (Not Robotic)
Facebook is not a textbook; it is a social platform.
Bad Example:
The purpose of this post is to show some examples of effective engagement strategies.Good Example:
Here’s how I actually got more likes on Facebook.
Write as you talk. Simple English works better than complex words.
Provide Added Value Before Seeking Engagement
If you want likes and shares, give something useful first.
High engagement content types:
- Quick tips
- Short tutorials
- Personal experiences
- Mistakes + lessons learned
- Before/after results
- Lists (3 tips, 5 steps, etc.)
When users feel that they are being helped, they simply react and share.
Use Images/ Videos (Visuals Are Mandatory)
Posts with visuals receive 2 3x more engagement than text-only posts.
Best‑performing visuals:
- Real photos (not stock)
- Short videos (10‑30 seconds)
- Infographics
- Carousel‑style images
- Screenshots with explanation
Tip: Do not use lots of text on images. Keep it clean and readable.
Keep the Length of the Posts in Balance
There’s no fixed length, but:
- Short posts – good for getting engagement quickly
- Medium posts (80 – 150 words) – best for likes & shares
- Very long posts – only work if storytelling is good
Break text into:
- Short paragraphs
- Line spacing
- Emojis (limited, relevant)
This makes it more readable and memorable.
Use Emojis Smartly (Don’t Overuse)
Emojis attract attention and infuse emotion.
✅ Use 1–5 relevant emojis
❌ Avoid emoji overload
Examples:
– 👉 for pointing
– 📝 for tips
– ✨ for highlights
Emojis should not replace words, but should support the message.
Add a Soft Call‑to‑Action (CTA)
Never beg for likes. Instead, use natural CTAs.
Good CTA examples:
- What do you think?
- Save this for later.
- Share if this helped you.
- Comment ‘YES’ if you agree.
This helps to increase engagement, without being spammy.
Use Hashtags the Right Way
Hashtags can improve discoverability, but Facebook doesn’t like many of them.
Best practice:
- Use 1‑3 relevant hashtags
- Put them at the end of the post
Examples:
#FacebookTips #SocialMediaMarketing #ContentCreation
Avoid irrelevant or excessive hashtags.
Post at the Right Time
Posting time affects engagement.
Generally best times:
- 9 AM – 11 AM
- 6 PM – 9 PM
But the best time is dependent on the type of audience you are working with. Visit Facebook Insights to learn when your followers are the most active.
Example of a High Engagement FB Post
Most people have a hard time getting likes on Facebook – not because their content is terrible, but because their first line is terrible.
Here’s what worked for me:
- Short hook
- Real value
- Clear CTA
Try this on your next post, you will see the difference.
What’s your Top Facebook Posting Issue?
Final Thoughts
Making a Facebook post that gets more likes and shares is not luck: it’s a skill. When you combine:
- A strong hook
- Valuable content
- Visuals
- Human tone
- Smart CTA
You radically increase engagement and reach.
Consistency =+ quality= results.